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Consumer Insight and Research Manager at a Well-known Insurance in Yangon, Myanmar
Yangon Region
Up to 3,500,000 MMK and other allowances
Consumer Insight and Research Manager at a Well-known Insurance in Yangon, Myanmar Responsible for consumer research function, delivering actionable insights that drive strategic decisions and help shape the company’s marketing, product development, and customer experience initiatives Up to 3,500,000 MMK and other allowancesThe RoleExcellent opportunity for well-experienced project manager who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon About the Company Overview of the company in a single paragraph DescriptionLead the design, execution, and analysis of consumer research projects to understand attitudes, behaviors, needs, and preferences in the insurance marketUse both qualitative (focus groups, interviews) and quantitative (surveys, data analysis) research methods to generate actionable insightsWork closely with the marketing, product, and customer experience teams to ensure research findings are integrated into business strategiesLeverage external data sources and industry reports to enhance consumer insights and broaden market understanding. Requirements At least 10 years of experience in related industry and at least 5 years of experience in management level Bachelor’s degree holder and other related qualification will be advantaged Business English is a must Design and implement both qualitative and quantitative research projects to understand consumer behaviors, preferences, and needs BenefitsAttractive Allowances Career Growth OpportunitiesThe insurance industry offers opportunities to specialize in areas like consumer behavior analysis, market trend forecasting, and data-driven decision-making. This specialization can lead to roles such as Market Research Manager or Senior Manager, Consumer Insights, focusing on specific aspects of consumer research
