Job Description
Head of Ethical Marketing at a Global Pharmaceutical Company in Yangon
Responsible for the overall marketing strategies across all the ethical portfolios
The Role
This is an ideal role for the individual who has strong hands-on experience in overall marketing functions in handling Ethnical Pharma products plus experience in leading Top leading ethical product marketing in Myanmar Market
About the company
Our client is Global Pharmaceutical Manufacturer with top tier position for specialty generic products and having presence over 100 countries across the globe
Description
Responsible for driver overall promotional strategy & inputs according to the HQ annual therapy/ brand plan for assigned markets
Preparation of promotional input utilization plan, and visit-wise plan along with detailing stories (on a quarterly basis)
Report on implementation status (plan vs actual) monthly basis
Maintaining of input data & inventory management (receipt, distribution, balance status)
Ensure dispatch of inputs as the plan & timely execution of strategies by field force
Follow up on activities, gifts & other key high investments planned for the quarter
Responsible to handle overall analysis for the product/market situation
Market data – IMS, Close up, Tertiary
Sales analysis – Territory, Brand, Competitors & feedback to be represented to team or HO monthly
Competitor analysis, expenditure monitoring, and control with respect to budgets planned for the year for promotional activities on a quarterly basis
Identification of future products of interest in segments of interest every 6 months
Market research for ensuring successful new product launches
Benchmarking our company vs key competitors
Conducting cycle meetings: conferences and fieldwork, customer connection, training for field force, and reporting
Requirements
Posses M.B.B.S or doctorate degree or similar
MBA or Ph.D. would be added advantages
Minimum 12 – 15 years of working experience in ethical pharmaceutical space with at least experience in handling Marketing Manager, Senior Marketing or Head of Marketing posts and leading a team
Experienced leader with a proven track record in coaching and developing teams to meet their objectives
Strong communicator in both written and spoken English
Career Growth Opportunities
A chance to lead Global Leading Ethnical Portfolios in Myanmar Market