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Marketing Manager - Consumer Intelligence at Leading Beverage Company in Yangon

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Job Type: Permanent
Location: Yangon
Industry: Communications, Market Research - Marketing, Product Management / Development, Marketing
Salary Detail: Up to 5,000,000MMK and other allowances
Reference: MPH60285

Job Description

​Marketing Manager - Consumer Intelligence at Leading Beverage Company in Yangon

  • Responsible in conducting thorough market research, analysing consumer behaviors, segmentation strategies, monitoring competitors' activities, and collaborating with cross-functional teams to integrate consumer insights into product development and marketing strategies

  • Up to 5,000,000MMK and other allowances

The Role

Exciting opportunity for well-experienced Marketing Manager - Consumer Intelligence who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon

About the Company

Our client is a thriving organization who has a satisfied workforce focus on building an intentional company culture by consistently improving employee engagement, communication, and trust


  • Monitor competitors' activities, pricing strategies, and consumer perceptions to identify market opportunities and threats, and inform strategic planning

  • Collaborate with marketing, product development, and sales teams to integrate consumer insights into business strategies, product development, and marketing campaigns

  • Develop consumer profiles and segmentations based on demographics, psychographics, and behavioral patterns to tailor marketing strategies and product offerings

  • Gather consumer data from various sources such as surveys, focus groups, and social media analytics, and interpret findings to provide actionable insights for decision-making

  • Conduct in-depth market research and analysis to understand consumer behavior, preferences, and trends relevant to the company's products or services


  • At least 10 years of experience in Market Research industry and at least 5 years of experience in management level

  • Bachelor’s degree holder and other related qualification will be advantaged

  • Business English is a must

  • Develop and implement marketing strategies based on consumer behavior analysis


Attractive Allowances

Career Growth Opportunities

Opportunities to lead cross-functional projects and develop innovative marketing strategies. Potential for advancement to senior marketing or executive roles within the company

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