Job Description
Marketing Manager - Consumer Intelligence at Leading Beverage Company in Yangon
Responsible in conducting thorough market research, analysing consumer behaviors, segmentation strategies, monitoring competitors' activities, and collaborating with cross-functional teams to integrate consumer insights into product development and marketing strategies
Up to 5,000,000MMK and other allowances
The Role
Exciting opportunity for well-experienced Marketing Manager - Consumer Intelligence who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon
About the Company
Our client is a thriving organization who has a satisfied workforce focus on building an intentional company culture by consistently improving employee engagement, communication, and trust
Description
Monitor competitors' activities, pricing strategies, and consumer perceptions to identify market opportunities and threats, and inform strategic planning
Collaborate with marketing, product development, and sales teams to integrate consumer insights into business strategies, product development, and marketing campaigns
Develop consumer profiles and segmentations based on demographics, psychographics, and behavioral patterns to tailor marketing strategies and product offerings
Gather consumer data from various sources such as surveys, focus groups, and social media analytics, and interpret findings to provide actionable insights for decision-making
Conduct in-depth market research and analysis to understand consumer behavior, preferences, and trends relevant to the company's products or services
Requirement
At least 10 years of experience in Market Research industry and at least 5 years of experience in management level
Bachelor’s degree holder and other related qualification will be advantaged
Business English is a must
Develop and implement marketing strategies based on consumer behavior analysis
Benefits
Attractive Allowances
Career Growth Opportunities
Opportunities to lead cross-functional projects and develop innovative marketing strategies. Potential for advancement to senior marketing or executive roles within the company