Customer Engagement & Loyalty Lead (Marketing Department) in Yangon

Job Description

Customer Engagement & Loyalty Lead (Marketing Department) in Yangon

• Responsible for managing customer insights and enhancing the end-to-end experience for High Net Worth (HNC) members
• Up to 4,000,000 MMK

About the Organization

A well-established life insurance and financial services provider committed to helping people live healthier, longer, better lives. The company focuses on delivering innovative solutions, exceptional customer experiences, and loyalty-driven programs to create long-term value for its customers and stakeholders

Description

• The role will lead segment insights, personalized engagement, premium service coordination, and loyalty-driven initiatives to strengthen satisfaction, deepen relationships, and support long-term value growth
• Coordinate and oversee the entire end-to-end journey for HNC customers, ensuring a premium, seamless service experience across all touchpoints
• Identify service gaps and improvement opportunities using data, customer feedback, and journey insights
• Lead customer insights for the HNC segment using data, behavioral trends, and feedback; translate insights into strategies that improve satisfaction, retention, and repurchase
• Plan and execute HNC-exclusive engagement activities, loyalty initiatives, and recognition programs
• Manage end-to-end communications with HNC customers through personalized content and engagement platforms
• Support internal teams and Sales Channels with customer insights, communication tools, and engagement materials
• Assist the line manager with ad-hoc customer-related marketing tasks and special projects

Requirements

• Bachelor’s degree in marketing, Business Management, or related field; master’s degree is a plus
• Minimum 5 years of experience in Customer Experience, Loyalty Management, CRM, or Segment Management
• Strong analytical capability to interpret customer insights, behavioral data, and performance metrics
• Ability to design, map, and optimize customer journeys using structured frameworks
• Excellent communication and interpersonal skills; fluency in English and Myanmar preferred
• Advanced proficiency in Excel, project management, and analytical tools; experience with CRM platforms (e.g., Salesforce) and data visualization tools

Benefits

• Annual performance bonus, 13th-month salary, and company trip
• Professional work environment with career growth opportunities

Career Growth Opportunities

A strong development pathway for professionals seeking advancement in customer engagement, loyalty management, and broader marketing leadership roles