MyanmarCustomer Engagement & Loyalty Lead at Insurance Company in Yangon
Job Description
Customer Engagement & Loyalty Lead at Insurance Company in Yangon
- Responsible for managing customer insights and enhancing the end-to-end experience for High Net Worth (HNC) members
- Up to 4,000,000 MMK
About the Organization
A well-established life insurance and financial services provider committed to helping people live healthier, longer, better lives. The company focuses on delivering innovative solutions, exceptional customer experiences, and loyalty-driven programs to create long-term value for its customers and stakeholders
Description
- The role will lead segment insights, personalized engagement, premium service coordination, and loyalty-driven initiatives to strengthen satisfaction, deepen relationships, and support long-term value growth
- Coordinate and oversee the entire end-to-end journey for HNC customers, ensuring a premium, seamless service experience across all touchpoints
- Identify service gaps and improvement opportunities using data, customer feedback, and journey insights
- Lead customer insights for the HNC segment using data, behavioral trends, and feedback; translate insights into strategies that improve satisfaction, retention, and repurchase
- Plan and execute HNC-exclusive engagement activities, loyalty initiatives, and recognition programs
- Manage end-to-end communications with HNC customers through personalized content and engagement platforms
- Support internal teams and Sales Channels with customer insights, communication tools, and engagement materials
- Assist the line manager with ad-hoc customer-related marketing tasks and special projects
Requirements
- Bachelor’s degree in marketing, Business Management, or related field; master’s degree is a plus
- Minimum 5 years of experience in Customer Experience, Loyalty Management, CRM, or Segment Management
- Strong analytical capability to interpret customer insights, behavioral data, and performance metrics
- Ability to design, map, and optimize customer journeys using structured frameworks
- Excellent communication and interpersonal skills; fluency in English and Myanmar preferred
- Advanced proficiency in Excel, project management, and analytical tools; experience with CRM platforms (e.g., Salesforce) and data visualization tools
Benefits
- Annual performance bonus, 13th-month salary, and company trip
- Professional work environment with career growth opportunities
Career Growth Opportunities
A strong development pathway for professionals seeking advancement in customer engagement, loyalty management, and broader marketing leadership roles