Trade Marketing Manager at a FMCG Business in Yangon, Myanmar

Job Description 

Trade Marketing Manager at a FMCG Business in Yangon, Myanmar

• This role is responsible for formulating and executing trade marketing strategies that strengthen brand presence, enhance in-store visibility, and support overall business performance across on-premise and off-premise channels
• Salary up to 3,000,000 MMK

The Role

The ideal candidate is a data-driven marketer with strong commercial acumen, capable of designing effective promotional activities, optimizing point-of-sale execution, and driving channel-specific strategies. This role requires strong leadership, analytical thinking, and the ability to collaborate closely with internal and external partners

About the Organization

The employer is a fast-growing consumer-focused business operating nationwide, dedicated to building strong brands and executing high-impact trade initiatives. The organization emphasizes strategic planning, operational excellence, and category leadership across both modern and traditional channels

Responsibilities

• Develop trade marketing strategies aligned with overall business guidelines, focusing on price, place, and promotion
• Translate category insights into customer- and channels specific plans using data to identify growth opportunities
• Create winning promotional plans to drive both short- and long-term sales performance · Manage trade marketing budgets and optimize promotion spending
• Oversee in-store execution to ensure effective POS strategies, including planograms, merchandising, visibility, and category management
• Manage end-to-end visibility and premium production operations and supervise merchandiser teams for installation and execution
• Drive workflows, structure, and capability building for merchandisers in both on-premise and off-premise channels
• Oversee trade marketing sub-functions from strategy to trade operations with clear KPIs and performance tracking
• Collaborate closely with cross-functional teams for alignment on major trade initiatives and seamless execution
• Co-lead annual business planning with key customers, identify issues and opportunities, and pursue long-term partnership initiatives
• Lead new initiatives and channel development projects

Requirements

• Master’s or bachelor’s degree in marketing, Economics, or related field
• At least 5–7 years of direct Trade Marketing experience within FMCG, managing teams of 3–5 members (Beverage experience preferred).
• Proven track record in multinational environments
• Strong analytical mindset with the ability to work comfortably with metrics, spreadsheets, and commercial data
• Strong communication and interpersonal skills, capable of influencing team members and stakeholders
• Adaptable, resilient, and capable of performing in challenging situations
• Excellent command of English

Benefits

Allowances and bonuses

Career Growth Opportunities

Opportunity to lead nationwide trade initiatives and innovation projects