Channel Manager at a FMCG Business in Yangon, Myanmar

Job Description 

Channel Manager at a FMCG Business in Yangon, Myanmar

• This role is responsible for managing key modern trade accounts, developing strategic business plans, optimizing distribution, and driving profitable growth through strong partner relationships and effective commercial execution
• Salary up to 3,000,000 MMK

The Role

The ideal candidate brings extensive experience in modern trade channel management, sales strategy development, and commercial planning. Success in this role requires strong analytical ability, stakeholder management, and the capability to lead sales teams toward achieving targeted market share and revenue growth

About the Organization

The hiring company is a leading consumer-focused business operating nationwide, offering well-established brands across multiple categories. The organization focuses on operational excellence, continuous expansion, and delivering high-quality products through strong retail and distribution networks

Responsibilities

• Lead annual business trade term negotiations with modern trade customers with support from cross-functional teams
• Act as a strategic partner to sales teams to develop and execute plans for key modern trade accounts
• Build and maintain strong relationships with modern trade channels to enhance product distribution and category visibility
• Oversee promotion planning, budgeting, new product listings, and demand forecasting
• Drive market share growth by defining and maintaining strategic direction of account business plans
• Analyze sales data to assess sales potential, inventory needs, and customer preferences
• Collaborate with the sales capability team to implement KPIs and performance improvement programs
• Oversee development of customer-specific offer formats and ensure operational execution
• Monitor category and product performance against targets and implement corrective actions when necessary
• Manage and lead the sales team under supervision
• Perform other duties assigned by management

Requirements

• Bachelor’s degree in business administration or related fields
• Minimum 8 years’ experience in field sales
• 3–5 years in Modern Trade, Sales Manager, or Channel Development roles, preferably within FMCG or food & beverage
• Hands-on experience in operational sales management and route-to-market development
• Strong knowledge of trade structures and distributor management
• Strong team management, coaching, and motivational skills
• Result-oriented with a sense of urgency and target-driven mindset
• Willingness to travel to provinces
• Ability to conduct market intelligence and monitor competitor activities
• Strong communication skills in Myanmar and English; proficient in MS Office applications
• Strategic thinking, analytical, and initiative-driven

Benefits

Bonuses and Incentives

Career Growth Opportunities

Opportunity to work closely with regional team for new product development