Senior Marketing Executive (BTL) at a Leading Healthcare Company in Yangon, Myanmar

Job Description

Senior Marketing Executive (BTL) at a Leading Healthcare Company in Yangon

• Responsible for planning, executing, and optimizing below the line channel, marketing campaigns including activations, events, and promotion to drive brand visibility, customer engagement, and sales growth

• Up to 2,000,000 MMK and other allowances

The Role
Amazing opportunity for well-experienced marketing candidate who is looking for a challenging and rewarding career. Our client is looking for a seasoned individual to join their team in Yangon

About the Company
Our client is a successful organization with high market position which will allow your career as Senior Executive to grow together with the organization

Description

• Develop and implement below-the-line (BTL) marketing strategies to enhance brand visibility, drive customer engagement, and support sales growth

• Plan, execute, and monitor BTL campaigns including events, activations, in-store promotions, roadshows, product sampling, sponsorships, and partnerships

• Coordinate with sales teams, trade marketing, and distributors/retailers to ensure alignment of BTL activities with business objectives

• Manage agency and vendor relationships for production, logistics, and execution of BTL activities, ensuring cost-effectiveness and quality delivery

Requirements

• At least 3 years of experience in Field Marketing or Trade marketing industry

• Bachelor’s degree holder and other related qualification will be advantaged

• Business English is a must

• Strong understanding of BTL channels: events, promotions, sponsorships, activations, direct marketing

Benefits
Attractive Allowances

Career Growth Opportunities
Senior Marketing Executives can grow their careers by strengthening strategic thinking, leadership, data analysis, and communication skills. Continuous learning through courses and industry events is essential for staying competitive. Building a strong network and seeking mentorship can provide valuable guidance and opportunities

For more information, contact Eric Min on Telegram @YeYint95